Our goal is not to take over the industry- just make it more transparent while helping to make cleaner choices the easy choice. We spend a tremendous amount of time researching every ingredient we utilize in our products- both natural & synthetic. Ethically sourced and cruelty free being one of our top priorities. We don't have fancy packaging that just adds to already overcrowded landfills. We never waiver from our core values and our promise to provide clean, sustainable, natural products for body and home using only the finest of ingredients and care.